Authorized generics give the consumer more choice and more savings when it comes to prescription medications. They are a unique class of drugs approved by the FDA. Most authorized generics are made in the same exact manufacturing facility as the brand-name drugs—and made up of the same exact formula. You get an affordable option plus the quality of a brand-name product. With AuthorizedGenerics.com, cash-paying customers can have certain Prasco authorized generics delivered right to their door.
We were tasked with helping create a brand identity for this new direct-to-consumer product offering. In addition we created an end-to-end experience and cohesive marketing strategy. I worked with the client to develop marketing plans, branding, media buys, and all creative assets across the marketing ecosystem.
Documentation, marketing plans, briefs, content calendars, segmentation, media mix modeling, research, and other strategic documents are confidential. For redacted samples of these reach out to me directly.
